A February 14, 2013 Field poll suggests that California voters will support a soda tax if the proceeds fund school nutrition and physical activity programs. Diverse voters were in strong support. According to the Field poll conducted on behalf of the California Endowment:
When voters statewide are initially asked their opinion of the idea of taxing the sale of sugar-sweetened beverages, more are opposed (53%) than in favor (40%). However, support increases dramatically (68% in favor vs. 29% opposed) if proceeds from the tax are used to improve school nutrition and physical activity programs. Support is especially strong among Latinos (79%), Asian Americans (73%) and African Americans (70%).
California voters continue to value the importance of physical activity in schools and support physical education programs as a way to reduce health problems. According to a 2012 Field poll, California voters are in “nearly unanimous agreement” that it is important for schools to encourage more physical activity during the school day.
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